One of my goals in life is to direct a Nike commercial. I love the desaturated color correction, the lighting and the fast cuts that are typical of some Nike commercials. When I had the opportunity to film the Fahrenheit Nutrition video, I was ecstatic to be able to put some of my creativity to the test. This is what we came up with.
The athletes definitely made us look good, Will Molina the director of photography did wonders, and we even had original music by Richard Evans of The Guild.