Discovering Your Company's Voice One of the greatest joys I find is helping a startup company discover their voice. My background is in marketing. I love taking a client step by step through the process of identifying their target audience, the psychology and buying behaviors of that target market and cater a video that best speaks to that audience.   Biggest Mistake Your Company Can Make Many companies make the mistake of hiring a production company only for their production talents. A beautiful looking video will only go so far, compared to a video that combines production quality, a strong...

Moth to Flame makes a lot of crowdfunding campaigns for startups. It is fun to be able to think outside of the box and figure out what is the best way to get at people’s hearts and most importantly, their purse strings. What makes us different from all other production companies is that we don’t simply make whatever video a client wants. We make sure that it coordinates with their overall strategy. We even provide consulting services for the running of the campaign itself, for example marketing ideas, marketing strategy, and overall campaign design. In fact, we ran our own…

One of Moth to Flame’s favorite things to do is create content for startups. Why? When you are a startup, most companies want to stand out and be different. That is exactly what we strive to do at Moth to Flame, be raw, unique, and edgy. The most common request we get from our startup clients, in regards to their crowdfunding campaign or commercial is… we want to go viral. We have helped many Austin companies raise over $200K worth of funding. Some products are definitely challenging, but we are not afraid to make fun of ourselves. Some of our…

On the set of the Blackbox Trainer Crowdfunding video The shoot for the Blackbox Trainer app went quite smoothly compared to previous shoots I’d been involved with in the past. We had everything pretty much set up before any of the talent had showed up, and the shot list all planned out from beginning to end. Once we got everything set up, Christine and myself went about making sure I could pull her around while she worked the camera on the dolly, while Kellie Penna went about contacting the talent and Kenny Horton went about learning how to run the…

Do you have a cluttered counter and want to get organized? Well  Elevation Rack has a nice and simple to use solution for you. There’s still early bird offers to get in on to save $10 off the regular price. So why don’t you go on and stop on by Elevation Rack’s kickstarter page. Be sure to watch the great video Moth To Flame put together above to learn more.

Because words cannot express how appreciative we feel for those who have supported us along our Kickstarter journey, we decided to make something fun for everyone to enjoy. This video is dedicated to our Kickstarter donators and supporters. You know who you are.       Special Thank you to those who donated by then increased their pledges to help push us past our goal!   Thank you to our non-Kickstarter donators as well! You guys are awesome.

There’s a lot of sun this time of year and with pool parties, party barges, and summer events galore, wouldn’t you want a company giveaway that’s a little “shady”?   Startups around Austin are always trying to give away cool prizes at their events, and with the temperatures rising and the sun being out all hours of the day, what better way to keep your eyes cool with a fresh pair of rubber sunglasses?   Moth to Flame works tirelessly around Austin to promote anything from bands, to companies like Uberpong and Beatbox Beverages who have had successful crowdfunding campaigns,...

Having troubles using the restroom in the woods? Have you heard of the Strap and Crap? Moth to Flame had a blast making this video. As a startup ourselves, we enjoy working with other local entrepreneurs. Find out more about what it takes to create a successful Kickstarter campaign and why it is so important to incorporate video in your marketing campaigns. write essays for me zp8497586rq

STANDING OUT as a Small Business   Sometimes the key to entrepreneurship is simply to stand out. Whether this means through your product, your team, or yourself, making an impression can determine whether your small business succeeds. Though getting mentors, investors, and funding can seem like the luck of the draw, there are actually many factors that are completely within your control.   So how can you stand out? From Moth to Flame’s point of view, we believe one way to stand out is through your multimedia presence. With the decrease in costs of technology, the increased popularity of social…

Having produced several successful Kickstarter campaigns, and by successful I mean Kickstarters that reached their funding goals, many people have asked me what it takes to have a good Kickstarter video. Here are my thoughts.     Making a good kickstarter video and campaign requires more than just a good camera. It takes a lot of planning, structuring, and good business sense. In my opinion, having no video is better than having a video if a company is unwilling or unable to spend the investment on quality. Why?   Often times, a Kickstarter video is a company’s first impression to…