We love commercials, branding videos, and marketing media with strong stories – stories that celebrate a company’s unique voice and culture. Too often do we see videos by companies trying to be what they are not because they think it is what people expect of them. We understand that making a video can be a large investment for a company and so it is difficult to take risks. But, choosing to only do what has worked for other companies in the past instead of striving to develop a message and video that fits who you are is not effective because EVERYONE else is doing the same exact thing.
We are here to tell you that the video industry has changed. Affordable and effective video messaging is accessible to all due to technology advancements and new sharing platforms. A high quality looking video is a norm. Just walk outside and you’ll see teenagers and dads carrying cameras that can easily shoot a commercial! In a time when so much content is being created, your company MUST stand out from the noise. The best way to stand out is to know and create a video that embodies why and what makes your company unique in your own unique voice