21 Apr Don’t Eat Trash: Urban Dish

This was a project commissioned by MBA 2011 student, Aaron Lyons. Aaron Lyons is planning on launching a restaurant in the near future and wanted something that would generate buzz about his company. The special nature of this project was that everyone in the commercial were MBA students (1st and 2nd years). We shot everything in a matter of 4 hours. We wanted to portray that Urban Dish is a lifestyle – hip and healthy. The first concept “How You Like me Now” stemmed from a collaborative brainstorming effort between the different producers. The second idea “Don’t Eat Trash” was…