06 Feb Two HEB Families
Moth the Flame was invited by Poptent to create commercial specs for H-E-B that targeted Texas moms. Though we did not end up being chosen as the finalists, I feel like we still produced two very awesome commercials. Thank you to coloredlion.com and Kelsey Parks for helping out. Make sure to also check out the behind the scenes blog from a few months ago! buy cigarettes online legal zp8497586rq
06 Feb HEB Families
Moth the Flame was invited by Poptent to create commercial specs for H-E-B that targeted Texas moms. Though we did not end up being chosen as the finalists, I feel like we still produced two very awesome commercials. Thank you to coloredlion.com and Kelsey Parks for helping out. Make sure to also check out the behind the scenes blog from a few months ago! iphone spy stick zp8497586rq
06 Feb Consumer Insights Blog 1: Personas
A good filmmaker is one who knows how to establish a connection with an audience through a story. These stories are driven by the characters, “personas,” that we create. In order to create a believable or relatable character, I often have to recreate an entire character’s life cycle, habits, dreams, goals, even if these characteristics are not portrayed directly in a story, in order to understand how a character would naturally react to the events that happen in his or her life. My latest project involved making a spec commercial that targets Texas moms who would be interested in…
13 Dec Vlog #31: HEB Behind the Scenes
Everyone in Texas goes to HEB! HEB picked Moth to Flame to do a spec! HEB picked Moth to Flame as one of the 20 filmmakers to shoot a spec for Web and TV usage, targeting Texas moms, showcasing some of their products. I thought to myself, what better way to showcase HEB’s food than to film a real Texas family having a good time? I immediately contacted my friend Emily Albino, whose entire family uses HEB and are born and raised in Texas. Moth to Flame recently shot Emily’s wedding video with Coloredlion.com. Make sure to also check…