10 Aug Austin Production Company Produces Battle Bold
Filming the debut video of BattleBold’s brand has been an exciting process. It is always an honor having the opportunity to help a company build their company image. A video can really say a lot about what a company stands for, and what they want their target market to feel when they think about a particular brand or product.
10 Apr Consumer Insights Blog #5: Online Privacy
People define privacy in many different ways. Some people do not mind sharing their lives with the public and even rely on their public image to make money and build careers, while others go to extremes to avoid revealing private information. how can i get my ex girlfriend back In my opinion, it is almost virtually impossible to make everyone happy, so the best solution is to have a very transparent option for people to opt out of sharing their information. The problem with the way Apple and Google collect data as mentioned in the “Apple, Google Collect User Data”…
13 Mar Who is Moth to Flame?
Want to know what Moth to Flame is about? Check out this video! zp8497586rq
15 Feb Consumer Insights Blog 2: Online Social Media Behavior
The social media space is a space that I am fascinated with because of the power it gives to independent filmmakers wanting to self-promote their own material. Before social media, we relied purely on screenings and film festivals, in order to gain an audience. Now, anyone can post a YouTube video and it has the possibility of going viral, accessing millions of users locally and around the world. Unfortunately, because it is so easy to post material on YouTube and Facebook, it is also easy for your material to become lost amongst the millions of other user content. After…
06 Feb Consumer Insights Blog 1: Personas
A good filmmaker is one who knows how to establish a connection with an audience through a story. These stories are driven by the characters, “personas,” that we create. In order to create a believable or relatable character, I often have to recreate an entire character’s life cycle, habits, dreams, goals, even if these characteristics are not portrayed directly in a story, in order to understand how a character would naturally react to the events that happen in his or her life. My latest project involved making a spec commercial that targets Texas moms who would be interested in…
19 Nov Chipotle
Filmmaking skills come into handy in business school. Here is a documentary Moth to Flame helped film about Chipotle’s brand awareness amongst consumers.
06 Nov Vlog #26: NatuRev Behind the Scenes
Moth to Flame worked with fellow classmates from the University of Texas McCombs business school (Austin) to film a fake commercial for a fake product called NatuRev. Being at business school definitely has its perks. You have an ample amount of students that you can get to volunteer for your projects. The best part is learning how to film quality commercials at lightening speed because the con about working with MBA students is that ALL of them are ridiculously busy. You should consider yourself lucky if you are able to capture more than an hour of time with these elusive…