Great Commercial = Strong Story with Unique Voice We love commercials, branding videos, and marketing media with strong stories – stories that celebrate a company’s unique voice and culture. Too often do we see videos by companies trying to be what they are not because they think it is what people expect of them. Our company has made plenty of those videos unfortunately (gotta pay the bills!). We understand that making a video can be a large investment for a company and so it is difficult to take risks. But, choosing to only do what has worked for other companies in...

People define privacy in many different ways. Some people do not mind sharing their lives with the public and even rely on their public image to make money and build careers, while others go to extremes to avoid revealing private information. how can i get my ex girlfriend back In my opinion, it is almost virtually impossible to make everyone happy, so the best solution is to have a very transparent option for people to opt out of sharing their information. The problem with the way Apple and Google collect data as mentioned in the “Apple, Google Collect User Data”…

The social media space is a space that I am fascinated with because of the power it gives to independent filmmakers wanting to self-promote their own material. Before social media, we relied purely on screenings and film festivals, in order to gain an audience. Now, anyone can post a YouTube video and it has the possibility of going viral, accessing millions of users locally and around the world.   Unfortunately, because it is so easy to post material on YouTube and Facebook, it is also easy for your material to become lost amongst the millions of other user content. After…

A good filmmaker is one who knows how to establish a connection with an audience through a story. These stories are driven by the characters, “personas,” that we create. In order to create a believable or relatable character, I often have to recreate an entire character’s life cycle, habits, dreams, goals, even if these characteristics are not portrayed directly in a story, in order to understand how a character would naturally react to the events that happen in his or her life.   My latest project involved making a spec commercial that targets Texas moms who would be interested in…

Moth to Flame worked with fellow classmates from the University of Texas McCombs business school (Austin) to film a fake commercial for a fake product called NatuRev. Being at business school definitely has its perks. You have an ample amount of students that you can get to volunteer for your projects. The best part is learning how to film quality commercials at lightening speed because the con about working with MBA students is that ALL of them are ridiculously busy. You should consider yourself lucky if you are able to capture more than an hour of time with these elusive…