22 Feb Consumer Insights Blog #3 YouTube Stars and Viral Videos

It's surprising to think that many of the online platforms we use daily and perhaps could not fathom living without have only existed for less than a century. For me, my guilty pleasure is YouTube. This phenomenon occurred when two programmers and one design student, Steve Chen, Jawed Karim, and Chad Hurley, respectively (of course the White guy is the designer..) brought YouTube to the public in February 2005. That’s only about 7 years from today!     I suppose YouTube has significantly affected me because my career as a serious filmmaker did not officially start until 2009.  I dabbled...