25 Mar Consumer Insights Blog #4: Creativity

Creativity — a word that both intrigues and intimidates at the same time and holds both negative and positive connotations. Many interpret creativity as a way of opening the mind to new ways of thinking and doing things. For others, creativity is just an excuse for not knowing how to follow structure.   In general, I feel as a filmmaker, creativity is a mixture of all these parts. Sometimes, it is a way to open the mind, but other times, it really is because we do not want to follow structure or can’t follow structure. I cannot count the number…