09 Apr Commercials Should Set Trends

Every morning, one of my main routines is opening up YouTube or Facebook and scanning through for the most “buzzed” about online video content. What I have found is that increasingly a lot of this content involves well-done commercials with incredibly told stories.     I have had this conversation with multiple people about why I enjoy making commercials.  As a filmmaker, commercials allow  me to explore and experiment in short form without having to dedicate the amount of time and resources necessary to make a 8-10 minute short film or a 90 minute feature. In very little time, I…