15 Feb Consumer Insights Blog 2: Online Social Media Behavior

The social media space is a space that I am fascinated with because of the power it gives to independent filmmakers wanting to self-promote their own material. Before social media, we relied purely on screenings and film festivals, in order to gain an audience. Now, anyone can post a YouTube video and it has the possibility of going viral, accessing millions of users locally and around the world.   Unfortunately, because it is so easy to post material on YouTube and Facebook, it is also easy for your material to become lost amongst the millions of other user content. After…