09 Apr Commercials Should Set Trends

Every morning, one of my main routines is opening up YouTube or Facebook and scanning through for the most “buzzed” about online video content. What I have found is that increasingly a lot of this content involves well-done commercials with incredibly told stories.

I have had this conversation with multiple people about why I enjoy making commercials.  As a filmmaker, commercials allow  me to explore and experiment in short form without having to dedicate the amount of time and resources necessary to make a 8-10 minute short film or a 90 minute feature. In very little time, I can elicit a variety of emotions if I know how to tell a proper story. So for me, making a good commercial is like a quick fire challenge to hone my storytelling skills.

But let me clarify. I like making commercials for companies who are open to telling a unique story. I enjoy making commercials for companies who want to be trendsetters, not followers. Not all companies have caught on yet, but every day I see more and more companies embrace the possibilities. So companies out there… a video with talking heads pushing products upon the masses is just not going to cut it anymore. People want content that is so powerful that it inspires conversation.  People want content that pulls at the heart strings. The only way to do this is to hire someone who wants to take risks to tell your company’s story in a unique way.