10 Aug Austin Production Company Produces Battle Bold

Moth to Flame, a local Austin Production Company had the honor of being selected to film Battle Bold’s new branding film. Here are some words from the director.

Filming the debut video of BattleBold’s brand has been an exciting process. As a local Austin Production, it is always an honor to have the opportunity to help another local Austin company build their company image. A video can really say a lot about what a company stands for, and what they want their target market to feel when they think about a particular brand or product.

For BattleBold, the founder, Noah Dean, really wanted a video that was less about the product itself, but more about the message of what his company stood for. After talking with him, I knew he wanted a video that oozed passion, strength, tenacity, and drive. Noah wants to create a brand for those who are not afraid to pursue what they want through hard work and perseverance. Being bold is one thing, but being battle bold means someone who takes the necessary steps to achieve a goal. Moth to Flame is a strong supporter of this message.

My inspiration for this video was to show the process that athletes go through to achieve results. The video starts off with the warm up process, then transitions to the workout process, then to the point of exhaustion, and pushing beyond that exhaustion to reach victory. We wanted to showcase different genders, body types, skill level, and more. Battlebold is a brand for anyone who believes they can reach their goals, because they have put in a plan for how to get there.

The video was filmed in 1 day. The athletes we invited were all sponsored athletes with various fitness backgrounds. We showed them using a variety of exercise techniques that best showcased the various Battle Bold products. Products that were showcased included apparel, Olympic weights, barbells, and more.

I hope our video achieves that message. Please stay tuned for the final release next week! We hope you will follow Moth to Flame, your Austin Production Company.