17 Nov

Posted at 04:46h in Commercials, Corporate by
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Great Commercial = Strong Story with Unique Voice We love commercials, branding videos, and marketing media with strong stories – stories that celebrate a company’s unique voice and culture. Too often do we see videos by companies trying to be what they are not because they think it is what people expect of them. Our company has made plenty of those videos unfortunately (gotta pay the bills!). We understand that making a video can be a large investment for a company and so it is difficult to take risks. But, choosing to only do what has worked for other companies in...

29 Nov

Posted at 05:24h in Commercials by
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Edel Golf is a company that prides itself on providing its clients with a personal customized club, whether it’s for a seasoned pro that’s played in tournaments or a young kid starting out. At Edel Golf they believe in fitting the club to the player, not the player to the club. We recently were asked to provide them with a video training series that will be shown at major retailers such as Golfsmith. Through our training videos we hope to capture Edel Golf founder David Edel’s passion for providing his clients with the best possible club to improve their game.

27 Oct

Posted at 11:00h in Commercials by
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When Richard Brown from the Global Heartbeater Project approached Moth to Flame about developing a corporate video marketing strategy for a new invention called The SuperTrike, we were excited to be a part of it. Working with a new startup that is keen on building a solid video marketing strategy is quite rare because video production tends to take up quite a bit of resources and time that startups usually cannot budget for. Richard, however, is an innovator and he knew first hand that video marketing could help sp

24 Jun

Posted at 10:00h in Commercials by
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Last week we had a night shoot out at Dane’s Body Shop shooting some footage for Battle Bold. A group of friendly athletic folks of all shapes and sizes came out to share their techniques for the cameras and show off some of Battle Bold’s lineup. I almost felt bad for them as they had to basically do a workout in front of the camera repeatedly while Christine Chen and David Lackey both captured footage.

09 Feb

Posted at 11:27h in Commercials by
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Girl Scout Cookie Promotional Commercial… At Moth to Flame, we love creative challenges. Girl Scout asked us to create a promotional video about their cookie fundraising campaign. We didn’t want to do a typical talking heads and interview style video, but instead wanted to create a funny and clever narrative based commercial. Our special projects team member, Michelle Casanova came up with the idea about a top secret style cookie operation… and this is what we came up with. The shoot took a total of half a day. None of the cast members were actors, but were all girl scout…

02 Feb

Posted at 10:00h in Commercials, Corporate, Crowdfunding by
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Moth to Flame makes a lot of crowdfunding campaigns for startups. It is fun to be able to think outside of the box and figure out what is the best way to get at people’s hearts and most importantly, their purse strings. What makes us different from all other production companies is that we don’t simply make whatever video a client wants. We make sure that it coordinates with their overall strategy. We even provide consulting services for the running of the campaign itself, for example marketing ideas, marketing strategy, and overall campaign design. In fact, we ran our own…

30 Jan

Posted at 10:00h in Behind the Scenes, Commercials by
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About two years ago we put together a little ad for the Doritos Crash The Super Bowl competition. It involved a pair of special underwear adorned with many resplendent orange chips, which you can see Kellie Penna handling with care in the gif above. Be sure to check out the video if you haven’t seen it!