20 Aug

Posted at 13:55h in Commercials, Crowdfunding by
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Having produced several successful Kickstarter campaigns, and by successful I mean Kickstarters that reached their funding goals, many people have asked me what it takes to have a good Kickstarter video. Here are my thoughts.     Making a good kickstarter video and campaign requires more than just a good camera. It takes a lot of planning, structuring, and good business sense. In my opinion, having no video is better than having a video if a company is unwilling or unable to spend the investment on quality. Why?   Often times, a Kickstarter video is a company’s first impression to…

06 Aug

Posted at 13:10h in Commercials, Corporate, Crowdfunding by
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Balance. I often wonder whether this is a real word or a word designed to make me feel dissatisfied with whatever situation I am in. As a business owner and creative, I find myself constantly chasing this so called state of being. What is balance and how do I get there?   writing essay   For me, balance is the ability to survive financially, yet still be able to do what I enjoy doing, and find time for myself. You may think, well if you are making movies you are doing exactly what you enjoy doing. There is a big…

12 Jul

Posted at 03:32h in Creative, Photography by
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Last day in Los Angeles on Wednesday, and as always, I am sad to leave it. Whenever I come to LA, I get a creativity surge. I do not know whether it is the positive vibe, the “I want to make it big” attitude, the weather, or what, but I always leave LA wanting to do something big, to do more.   The morning consisted of blogging and packing. I had a 3:00 PM train ride to catch, but Vivi and I had the Annenberg Photography Museum Exhibit of Who Shot Rock and Roll still left to see. I have…

14 Jun

Posted at 10:07h in Commercials by
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One of my goals in life is to direct a Nike commercial. I love the desaturated color correction, the lighting and the fast cuts that are typical of some Nike commercials. When I had the opportunity to film the Fahrenheit Nutrition video, I was ecstatic to be able to put some of my creativity to the test. This is what we came up with.   The athletes definitely made us look good, Will Molina the director of photography did wonders, and we even had original music by Richard Evans of The Guild.  

06 Mar

Posted at 22:16h in Uncategorized by
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Day 1 Continued (India: Nothing like the movies) Additional Photos: Paul Pine   Despite arriving so early in the morning and having to wait six hours to check in to our hotel, Paul and I made a pact to explore Delhi instead of wasting an entire day recovering. Our first stop: the Delhi gate. Once we checked in and unloaded our stuff, we left the Fort Knox of Indian hotels. Seriously, their security far exceeded any TSA requirements. After passing through not one but two metal detectors, the thorough bag scanning station, and going through a painstakingly detailed vehicle check…

22 Feb

Posted at 22:53h in Uncategorized by
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It's surprising to think that many of the online platforms we use daily and perhaps could not fathom living without have only existed for less than a century. For me, my guilty pleasure is YouTube. This phenomenon occurred when two programmers and one design student, Steve Chen, Jawed Karim, and Chad Hurley, respectively (of course the White guy is the designer..) brought YouTube to the public in February 2005. That’s only about 7 years from today!     I suppose YouTube has significantly affected me because my career as a serious filmmaker did not officially start until 2009.  I dabbled...

06 Feb

Posted at 02:25h in Uncategorized by
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A good filmmaker is one who knows how to establish a connection with an audience through a story. These stories are driven by the characters, “personas,” that we create. In order to create a believable or relatable character, I often have to recreate an entire character’s life cycle, habits, dreams, goals, even if these characteristics are not portrayed directly in a story, in order to understand how a character would naturally react to the events that happen in his or her life.   My latest project involved making a spec commercial that targets Texas moms who would be interested in…

03 Jan

Posted at 04:03h in Uncategorized by
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Check out what happened in 2011 and Moth to Flame’s goals for the new year!! Lots of new things in 2012. Many accomplishments in 2011, but we are already looking to do bigger and better things in the new year. If I didn’t mention you, I am sorry! I did this really fast. Off the top of my head, I totally forgot to mention David J Anderson for redesigning the Moth to Flame logo and Shannon Deane who continues to help me clean up my messy sound.

19 Dec

Posted at 04:51h in Events by
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My friend Becka asked me if I could help film the Big Reds and Bubbles event, hosted by the Wine and Food Foundation of Texas. The moment she said free food from the best chefs in Austin and free wine, I said of course. It was a beautiful event with booths from different restaurants in Austin and over 100 different types of wines and champagnes. I ate way too much. The event took place at The Driskell Hotel and was packed the entire night. My favorite food item of the night was definitely the crab cakes made by Truluck’s. I…

15 Dec

Posted at 05:05h in Weddings by
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Moth to Flame and coloredlion.com teamed together to capture Nick and Emily’s beautiful wedding. Nick and Emily approached my friend Daran Herrman from Coloredlion.com to capture their wedding in October 2011. Daran had done an amazing job with their engagement photos that they wanted to work with him again. Because Daran knows what’s good for him (just kidding), he contacted Moth to Flame to do the video portion. Daran and I filmed the entire day starting from 11 am to 2 am at night, capturing moments with the groomsmen and the bridesmaids getting ready, to the ceremony, and the party….