20 Aug How to Have a Successful Kickstarter Campaign?
Having produced several successful Kickstarter campaigns, and by successful I mean Kickstarters that reached their funding goals, many people have asked me what it takes to have a good Kickstarter video. Here are my thoughts. Making a good kickstarter video and campaign requires more than just a good camera. It takes a lot of planning, structuring, and good business sense. In my opinion, having no video is better than having a video if a company is unwilling or unable to spend the investment on quality. Why? Often times, a Kickstarter video is a company’s first impression to…