02 Feb

Posted at 10:00h in Commercials, Corporate, Crowdfunding by
2 Likes

Moth to Flame makes a lot of crowdfunding campaigns for startups. It is fun to be able to think outside of the box and figure out what is the best way to get at people’s hearts and most importantly, their purse strings. What makes us different from all other production companies is that we don’t simply make whatever video a client wants. We make sure that it coordinates with their overall strategy. We even provide consulting services for the running of the campaign itself, for example marketing ideas, marketing strategy, and overall campaign design. In fact, we ran our own…

20 Aug

Posted at 13:55h in Commercials, Crowdfunding by
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Having produced several successful Kickstarter campaigns, and by successful I mean Kickstarters that reached their funding goals, many people have asked me what it takes to have a good Kickstarter video. Here are my thoughts.     Making a good kickstarter video and campaign requires more than just a good camera. It takes a lot of planning, structuring, and good business sense. In my opinion, having no video is better than having a video if a company is unwilling or unable to spend the investment on quality. Why?   Often times, a Kickstarter video is a company’s first impression to…

26 Jun

Posted at 12:30h in Uncategorized by
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Being a small business ourselves, Moth to Flame loves to support other small businesses as well. We understand that one of the biggest challenges of a small business is sustainability and cash flow. As a result, Moth to Flame has invested in a few companies through designing and launching their kickstarter projects, from both the film production as well as the overall business model. Our recent project with David Lowe, the founder of Origin of Cool, involves their new product “Überpong“. Watch the behind the scenes to see what the buzz is about and stay tuned for the Origin of…