13 Dec Vlog #31: HEB Behind the Scenes

Everyone in Texas goes to HEB! HEB picked Moth to Flame to do a spec!

HEB picked Moth to Flame as one of the 20 filmmakers to shoot a spec for Web and TV usage, targeting Texas moms, showcasing some of their products. I thought to myself, what better way to showcase HEB’s food than to film a real Texas family having a good time? I immediately contacted my friend Emily Albino, whose entire family uses HEB and are born and raised in Texas. Moth to Flame recently shot Emily’s wedding video with Coloredlion.com. Make sure to also check out Nick and Emily’s wedding trailer. Naturally, since we needed to throw a party, I had to invite Daran Herrman from Coloredlion.com to help out. The party is where ever he is.

December 11, 2011, we shot the commercial and had a blast. Make sure to check out the behind the scenes. I tested out my new toy, Cineskates. Thank you to a new member of Moth to Flame, Kelsey Parks, who is an aspiring documentary filmmaker for capturing and editing this awesome video log. Check out pictures from the set below taken by Kelsey and Daran: