17 Nov Commercial Video Companies Aren’t Telling You This!
Great Commercial = Strong Story with Unique Voice We love commercials, branding videos, and marketing media with strong stories – stories that celebrate a company’s unique voice and culture. Too often do we see videos by companies trying to be what they are not because they think it is what people expect of them. Our company has made plenty of those videos unfortunately (gotta pay the bills!). We understand that making a video can be a large investment for a company and so it is difficult to take risks. But, choosing to only do what has worked for other companies in...
12 Mar Throwback Thursday: Where there’s smoke there’s Jonny
On the set of the Doritos shoot we needed a magical smoke plum to transform a rather sleazy looking guy(played by Adam Duncan) into a more attractive man with Doritos shorts(also played by Adam.) In this gif you can see how Jonny Greenwald got the effect of a decent stream of fog, as opposed to the rather weak puffs the fog machine put out on it’s own. Basically a bag was filmed up with the fog then released all at once.
06 Jan Blackbox Trainer Crowdfunding Video
On the set of the Blackbox Trainer Crowdfunding video The shoot for the Blackbox Trainer app went quite smoothly compared to previous shoots I’d been involved with in the past. We had everything pretty much set up before any of the talent had showed up, and the shot list all planned out from beginning to end. Once we got everything set up, Christine and myself went about making sure I could pull her around while she worked the camera on the dolly, while Kellie Penna went about contacting the talent and Kenny Horton went about learning how to run the…
18 Jun Places Entrepreneurs Like to Frequent in Austin
Moth to Flame and Austin Phoenix went to 8 locations throughout Austin, per the suggestions of some entrepreneurs. We wanted to see where startups like to frequent. This is what we came up with!
08 May A Bird’s Nest Poster
The idea to reality of A Bird’s Nest has been a whirlwind. It took one short story, by Eric Hwang, written almost a decade ago and the right lead, Deke Garner, to spark the inspiration for this short film. The screenplay, adapted by Christine Chen, will be shot in Shreveport, Louisiana, May 28-30, 2014. More updates to come. Here is our first official poster designed by Alicia Marshall.
09 Apr Commercials Should Set Trends
Every morning, one of my main routines is opening up YouTube or Facebook and scanning through for the most “buzzed” about online video content. What I have found is that increasingly a lot of this content involves well-done commercials with incredibly told stories. I have had this conversation with multiple people about why I enjoy making commercials. As a filmmaker, commercials allow me to explore and experiment in short form without having to dedicate the amount of time and resources necessary to make a 8-10 minute short film or a 90 minute feature. In very little time, I…
07 Apr Moth to Flame loves commercials
Commercial Filming by Moth to Flame.... Most people dislike commercials. They are seen as annoying interruptions between your favorite shows and a way of “selling out.” It is not surprise considering most commercials are terrible. The problem is traditional commercials do not do a good job telling a story in a way that compels us to connect emotionally. But why do people watch the Super Bowl just to watch the commercials? Because commercials can tell stories and there are companies out there that are doing so. We at Moth to Flame believe that ALL commercials should tell a...
28 Feb Countdown To 2014 Oscars!
So this Sunday is the Oscars, now to most people it’s a time to look at celebrities on E! and talk about what they are wearing and who showed up with who. Not many though actually watch the entire telecast, I can count maybe a handful of people that I personally know that actually watch the Oscars. Each year I plan my day around watching the Oscars, I will cancel meetings, and reschedule things so I can be at home to watch. Now you may ask when did this start and why? Well simply put I love films, I…
