17 Nov Commercial Video Companies Aren’t Telling You This!
Great Commercial = Strong Story with Unique Voice We love commercials, branding videos, and marketing media with strong stories – stories that celebrate a company’s unique voice and culture. Too often do we see videos by companies trying to be what they are not because they think it is what people expect of them. Our company has made plenty of those videos unfortunately (gotta pay the bills!). We understand that making a video can be a large investment for a company and so it is difficult to take risks. But, choosing to only do what has worked for other companies in...
15 Nov Crowdfunding – Running a Successful Campaign
Discovering Your Company's Voice One of the greatest joys I find is helping a startup company discover their voice. My background is in marketing. I love taking a client step by step through the process of identifying their target audience, the psychology and buying behaviors of that target market and cater a video that best speaks to that audience. Biggest Mistake Your Company Can Make Many companies make the mistake of hiring a production company only for their production talents. A beautiful looking video will only go so far, compared to a video that combines production quality, a strong...
27 Jun Austin Production Companies: Moth to Flame Scoop
Favorite Austin Production Companies At Moth to Flame, we enjoy following multiple Austin production companies. Some of our favorites belong to personal friends and filmmakers that we have had the honor of working with. In our opinion, the best Austin production companies display the following characteristics: Film content that is high in quality Film content with original and innovative concepts and ideas Film content that tells a story in an effective and memorable way Our favorite Austin production companies include: Onion Creek Productions Escape Plan Films Golden Arm Benefits of being an Austin Production Company Location: Austin, Texas Unlike production...
10 Aug Austin Production Company Produces Battle Bold
Filming the debut video of BattleBold’s brand has been an exciting process. It is always an honor having the opportunity to help a company build their company image. A video can really say a lot about what a company stands for, and what they want their target market to feel when they think about a particular brand or product.
19 Mar Throwback Thursday: SXSW 2012
Well SXSW 2015 is going on this week, so seemed fitting to share some interviews we did back in 2012. Check them out below!
03 Feb Coaching 4 Good
Today we got an animation created by Kellie Penna for Coaching 4 Good. What is Coaching 4 Good you might be wondering. Well Coaching 4 Good provides coaches that help clients reconnect with both their professional life and home life. Watch the video for more information, and if interested go ahead and check out their website
02 Feb Top 5 Crowdfunding Campaigns
Moth to Flame makes a lot of crowdfunding campaigns for startups. It is fun to be able to think outside of the box and figure out what is the best way to get at people’s hearts and most importantly, their purse strings. What makes us different from all other production companies is that we don’t simply make whatever video a client wants. We make sure that it coordinates with their overall strategy. We even provide consulting services for the running of the campaign itself, for example marketing ideas, marketing strategy, and overall campaign design. In fact, we ran our own…
06 Jan Blackbox Trainer Crowdfunding Video
On the set of the Blackbox Trainer Crowdfunding video The shoot for the Blackbox Trainer app went quite smoothly compared to previous shoots I’d been involved with in the past. We had everything pretty much set up before any of the talent had showed up, and the shot list all planned out from beginning to end. Once we got everything set up, Christine and myself went about making sure I could pull her around while she worked the camera on the dolly, while Kellie Penna went about contacting the talent and Kenny Horton went about learning how to run the…
05 Sep Guiltless Foods
Guiltless Foods Promotional Video – Behind the Scenes Reflections… As a small business ourselves, one of Moth to Flame’s favorite things to do is create content for other local businesses. Recently, we had the opportunity to film a promotional video showcasing Guiltless Foods. For us, it is fascinating to follow the progress of new ideas. We understand the journey all too well… from the development of the concept to the planning to the final product and on top of that, the non-stop drive towards perfection. Starting a small business is difficult so it is always an honor for us to…