Discovering Your Company’s Voice

One of the greatest joys I find is helping a startup company discover their voice. My background is in marketing. I love taking a client step by step through the process of identifying their target audience, the psychology and buying behaviors of that target market and cater a video that best speaks to that audience.

Biggest Mistake Your Company Can Make

Many companies make the mistake of hiring a production company only for their production talents. A beautiful looking video will only go so far, compared to a video that combines production quality, a strong marketing message, and a solid marketing strategy.

“Measurable Results = High Quality Video + Strong Marketing Message + Solid Marketing Strategy.”

Why Crowdfunding?

Crowdfunding is a great way of perfecting a strong and effective marketing message. Companies very easily can test their product viability as well as their marketing strategy through a solid crowdfunding campaign (i.e.Indiegogo, Kickstarter), with instant measurable results as seen through the money they raise and/or number of backers. Moth to Flame has had the honor of raising over half a million worth of funds for various companies nationally.

Freeloader Raised $31,752

Partake Foods Raised “$30,260”

Modern Fuel V2 Raised $165,168

Modern Fuel V1 Raised $138.174

Crowdfunding Case Study

Our recent highlighted client, Modern Fuel has had two successful crowdfunding campaigns. The first video helped raise $138, 174 and the 2^nd video raised $165,168 with 10 more days left to go on the campaign. The videos have been extremely successful for the following reason.

What Makes Our Crowdfunding Campaigns Successful

Length

The ideal length for a video online that goes in line with the average attention span is 2-3.5 minutes long. Going beyond this length decreases the likelihood of people watching the full video or even watching the video at all. So many people will refuse to watch a video or put off a video based on the length. The goal is to have someone commit to watching your video instantly, without putting it off until “they have time for it.” Because more than likely, with all the noise on social media, putting it off means forgetting completely.

Easy to Follow

The video is well structured. We follow a traditional investor pitch methodology, which involves a clear “Problem, Solution, Key differentiators, product properties, and call to action” outline. Structuring an easy to follow video is often like structuring an easy to follow persuasive essay or pitch deck. It must include all the essential information in an easily digestible format that has a logical progression.

Unique Voice

All videos that we create play to the strengths of our clients. Every video is unique. We have clients who prefer to not appear on camera (or appear very little). We have clients who enjoy being in the front of the camera, whose marketing strategy relies heavily on their personality.  We go through a very rigorous planning stage to identify your companies messaging and branding voice so that we make a video that represents what your company is trying to say.

Effective Marketing Strategy

A lot of our clients make more than just the crowdfunding video. We often come up with a full package marketing strategy that involves short form videos or stills designed for social media platforms such as twitter and Instagram. We pre-plan best ways to co-market with other complimentary brands or products or partner with different media publications and niche blogs.

What is the Moth to Flame Crowdfunding Methodology

1. We will take time to research and identify the goal of your video and your target audience.
2. During the pre-production process we identify the culture and brand strategy for your company.
3. Only until we’ve done this research, will we discuss and help you write and come up with a strong script, storyboard, and marketing strategy.
4. We assemble the best production team that will fit your company’s budget and production needs. We understand every startup is at different stages of growth and cash abilities.
5. We run the sets and agree upon a target deliverable date that corresponds with whatever launch date that best aligns with your marketing goals.
6. We have the option of helping you design your crowdfunding campaign, from initial marketing, to launch date of the campaign, to the marketing during the crucial 30-60 days that your campaign runs for.

Example of a Marketing Package for Partake Foods