Discovering Your Company's Voice One of the greatest joys I find is helping a startup company discover their voice. My background is in marketing. I love taking a client step by step through the process of identifying their target audience, the psychology and buying behaviors of that target market and cater a video that best speaks to that audience.   Biggest Mistake Your Company Can Make Many companies make the mistake of hiring a production company only for their production talents. A beautiful looking video will only go so far, compared to a video that combines production quality, a strong...

STANDING OUT as a Small Business   Sometimes the key to entrepreneurship is simply to stand out. Whether this means through your product, your team, or yourself, making an impression can determine whether your small business succeeds. Though getting mentors, investors, and funding can seem like the luck of the draw, there are actually many factors that are completely within your control.   So how can you stand out? From Moth to Flame’s point of view, we believe one way to stand out is through your multimedia presence. With the decrease in costs of technology, the increased popularity of social…