31 Jan Using Videos to Jump Start Your Small Business

STANDING OUT as a Small Business

Sometimes the key to entrepreneurship is simply to stand out. Whether this means through your product, your team, or yourself, making an impression can determine whether your small business succeeds. Though getting mentors, investors, and funding can seem like the luck of the draw, there are actually many factors that are completely within your control.

So how can you stand out?

From Moth to Flame’s point of view, we believe one way to stand out is through your multimedia presence. With the decrease in costs of technology, the increased popularity of social media and online video sites, as well as the human tendency to learn better visually, all the most innovative companies need and should consider having a strong video campaign.

Video can:

1. 1. Help increase your SEO
2. 2. Create a deeper connection with your customers by reaching out to different learning styles (visual and audio)
3. 3. Help increase engagement

Don’t believe us? Check out these articles and read more:

http://www.fastcompany.com/1843289/why-short-form-video-future-marketing
http://www.entrepreneur.com/article/220593

Now, I would be lying if I said not everyone can make a video. The truth is everyone can. However, without the proper equipment, you might as well not make one. Poor image or sound quality can easily make your company appear like a small organization. Truth be told, your company may have two people, but the trick to being taken seriously is to look like you have a team of a hundred people. Not to be cliché, but perception is reality in the small business world.

You can hire your cousin who owns a camera to make your video, but that will not work either. Pitch videos are all about proper structuring and knowing what information investors are looking for. Besides, why waste your time figuring out how to edit, when we can do it in a quarter of the time. Your time is better spent on growing your business.

How Moth to Flame Can Help

So how can we help? As a serial entrepreneur, I have been starting up small businesses throughout my life, including a piano teaching business in high school, a tutoring business, and now Moth to Flame. Having been to business school for my MBA, I have learned the ins and outs of pitching to investors and attended countless case competition events, so I know what investors are looking for. In fact, I attend angel network pitch events for fun (seriously, I know… ask my friends).

Film school will not teach you how to build a business or how to get investors to trust that you know how to build one. You need someone who knows business and knows film.
Contact us about our small startup packages. Click here to sign up. We can help you stand out from the crowd. Just ask the startups we have helped so far:

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