15 Feb Consumer Insights Blog 2: Online Social Media Behavior
The social media space is a space that I am fascinated with because of the power it gives to independent filmmakers wanting to self-promote their own material. Before social media, we relied purely on screenings and film festivals, in order to gain an audience. Now, anyone can post a YouTube video and it has the possibility of going viral, accessing millions of users locally and around the world. Unfortunately, because it is so easy to post material on YouTube and Facebook, it is also easy for your material to become lost amongst the millions of other user content. After…
11 Feb Production Studio in a Bag
What is a production studio in a bag? It is bag that contains everything you may need in order to shoot wherever and whenever you want in an efficient and effective manner. I am not promising crane or slider shots, however, for everything else, my production studio bag works quite well. I have developed and perfected my bag for a few years and the items in this bag have been directly influenced by my experience as a filmmaker. Someone once described my style of shooting as “ninja” shooting. And no, this was not a racial comment… but the fact…
06 Feb Consumer Insights Blog 1: Personas
A good filmmaker is one who knows how to establish a connection with an audience through a story. These stories are driven by the characters, “personas,” that we create. In order to create a believable or relatable character, I often have to recreate an entire character’s life cycle, habits, dreams, goals, even if these characteristics are not portrayed directly in a story, in order to understand how a character would naturally react to the events that happen in his or her life. My latest project involved making a spec commercial that targets Texas moms who would be interested in…
03 Jan Vlog #32: It’s 2012!
Check out what happened in 2011 and Moth to Flame’s goals for the new year!! Lots of new things in 2012. Many accomplishments in 2011, but we are already looking to do bigger and better things in the new year. If I didn’t mention you, I am sorry! I did this really fast. Off the top of my head, I totally forgot to mention David J Anderson for redesigning the Moth to Flame logo and Shannon Deane who continues to help me clean up my messy sound.
04 Dec Doritos: Get Your Own
Doritos are not for sharing.
04 Dec Doritos: Man in the Middle
You are never alone when you have a bag of Doritos… Featuring: Michael Vera, Chris King, Carlos Dinkins, and Tom Beagles Crew: Director/Camera 1/DP/Editor: Christine Chen Camera 2: Praveen Katta Sound Mixer: Shannon Deane Boom Operator: Harold Williams PA: Tom Beagles, Graham Smith, Steve Herron
04 Dec Doritos: 1st Date
1st Dates are always awkward, but perhaps not with a bag of Doritos? Starring: Michael Vera Stephanie Quinn Harold Williams Extras: Steve Herron Crew: Directed/Filmed/Edited By: Christine Chen 2nd Camera: Praveen Katta Sound Mix: Shannon Deane PA: Tom Beagles, Steve Herron, Harold Williams
27 Nov Vlog #29: Pyro Camp
How do the members of Moth to Flame relieve stress? Blow stuff up at pyro camp in Hayes, Texas, of course! Ryan Jurgensen and I share a common love besides entrepreneurship; we love guns, explosions, special effects, and just wrecking havoc. Just check out the last project we did together titled: Project 0: Part I. Make sure to also check out the making of the video, where we talk about using visual special effects. Naturally, when Ryan showed me a groupon to a day at Pryo Camp, I said “was that a rhetorical question?” Hells Ya! November 19, 2011, we…
